Tourism
marketing is the systematic and coordinated efforts exerted by the national
tourist organizations and/or the orurist enterprises at international, national
and local levels to optimize the satisfaction of tourists, groups of
individuals, in view of the sustained tourism growth.
Features
of tourism marketing
1.
Tourism is intangible, non-materials products
2.
Tourism demand is highly unstable
3.
Production and consumption of tourist services
are closely inter-related
4.
A tourist product is assembled by many producers
5.
Diverse motivations
6.
Dominant role of intermediaries
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