Four Ps for marketing mix

1.       Product

a.       Special characteristics of products

b.      Size and facilities offered

c.       Staff members and their attitude

d.      Image

e.      Market position

2.       Place

a.       Channels of distribution

b.      Preservation system

c.       Intermediaties

d.      Airlines

e.      Clubs

f.        promotion

3.       Promotion

a.       Advertisement

b.      Sales promotion

c.       Public relation

d.      Personal selling

e.      Broucher

f.        Direct mail

4.       Price

a.       Product quality

b.      Product distinctiveness

c.       Extent of competition

d.      Method of distribution

e.      Character of the market

f.        Cost of the product and services

g.       Cost to distribution

h.      Margin of profit desired

i.         Seasonality

j.        Special promotional prices

Other factors

·         Normal price

·         Promotional price

·         Discountable price

·         Corporate price

·         Wholesale rate

·         Seasonal price

Elements  of marketing mix

·         Programming

·         People

·         Partnership