Marketing

Marketing is finding out that the consumer wants and selling it to him at a profit.” Carl Designer

Marketing is the management function which organizes and directs all theose business activities involved in assessing and converting customer purchasing power into effective demand for a specific product or service to the final customer or user so as to achieve the profit target or other objectives set by the company.

The identification or creating of customer needs and their after the motivation and coordinated is of all functions within a business that can fill those needs and benefit both the buyer and the seller.

Marketing in tourism is to be understood as the systematic and coordinated execution of business policy by tourist undertaking whether private or state owned at local regional, national or international level to achieve the optimal satisfaction of the needs of identifiable consumer groups, and in doing so to achieve an appropriate return.